About 30fps

I have been making content for three years. For most of that time, every reel ended the same way: the shoot was done, and the next hour went into fixing captions.

I talk the way most of India talks — Hindi and English in the same sentence. Every captioning tool I tried was built for English first, and it turned my Hinglish into nonsense. I spent longer correcting captions than the tool ever saved me. And when the words were finally right, I was choosing from the same handful of standard templates everyone else was using — and I could apply only one of them to the whole video.

Then came the comments. A reel would take off, hundreds of people would comment asking for the link, and my automation tool would stop replying because I had hit its monthly limit. The moment a post started working was exactly the moment the tool gave up.

So I was paying two subscriptions, at foreign prices, for two tools that each did half the job — and still doing the rest by hand. 30fps is the tool I wanted back then.

• Captions that understand Hinglish and Indian languages the way we actually speak them, not the way a textbook writes them.
• Multiple templates on a single video. Change the style from one part of your reel to the next instead of being stuck with one look throughout.
• Trending templates, not the same standard styles every other tool ships.
• Comment automation with no limits. On every paid plan, replies, contacts and automations are unlimited — however far your reel travels.
• Captions and comment automation in one subscription, for less than most tools charge for just one of them.

I built this for creators like me. If something does not work the way you talk or post, tell me at hello@30fps.in.

Ravikant Joiya
Founder, 30fps

30fps is built in Marathahalli, Bengaluru, for creators across India.